Why Event Traffic Management Is Crucial to Executing a Successful Event

Event Traffic Management

Many people love the idea of live events, but the stress and inconvenience of getting to and from them can deter them from attending. Minor hassles aside, event traffic can lead to serious problems and expose event operators to liability. This blog will cover why event traffic management is so important and what to consider when developing a plan to address it. 

Risks associated with event traffic 

Where there are cars and crowds, there’s risk! Traffic can be frustrating at any time, but when guests are excited about an event and trying to get there faster, things can escalate quickly. Event planners often think about coordinating traffic, but disaster can occur even before the event starts. Here are just a few common examples of issues that can happen.

  • Car accidents
  • Crowd management issues, which can lead to injury and security risk
  • Pedestrian injury from slips, trips, falls, or vehicles
  • Blockages that prevent emergency services from getting where they need to go

While some of these incidents seem unavoidable, many can be prevented with proper planning. Having a comprehensive plan will not only improve guests’ experience, but it will also reduce the risk of a catastrophic event and your liability.

Also read: Outdoor Music Festival Insurance is Sound Advice 

Components of an event traffic management plan


The first step in developing a traffic management plan for an event is to research best practices. Assess what will be necessary to include based on local ordinances, expected attendance numbers, and the layout of the venue. In some areas, a Temporary Traffic Control Plan (TTCP) may be necessary.

Armed with this information, you’ll be better able to estimate the equipment you’ll need, how many volunteers should be hired, and what’s required to stay legally compliant.

Also read: Best Practices for Incident Prevention in Amusement and Entertainment

Components of a comprehensive traffic management plan:

 When it comes time to make your plan, consider the following factors:

  1. Traffic flow and alternative transit — Map out how traffic will flow into the venue’s designated parking areas. You may need to consider special equipment like channelizers and fencing to avoid congestion on the nearby roads and any resulting pedestrian conflicts. Include local safety services, such as the fire and police departments, in your traffic management plan. These services will be responsible for controlling traffic as it enters and exits the venue. Additionally, factor in alternative transportation like shuttle buses and rideshare areas. Determine how these vehicles will reach designated parking and include that information in your traffic flow plan.
  2. Parking — Not every venue will have clearly marked spots, so you may have to improvise. Use flags, cones, or other markers to designate parking spots, and use volunteers to help guide guests into spots if it’s not immediately clear where to park. 
  3. Volunteer safety — Those who are helping direct traffic should have personal safety equipment like vests and flashlights. Be sure to fill in volunteers on your event traffic management plan before the event and determine how you will communicate while it’s happening. 
  4. Pedestrian safety — Don’t forget about what happens once guests leave their cars! Ensure walkways into the venue are properly lit. Depending on the layout of the traffic and parking area, you may have to block off specified pedestrian areas. 
  5. Roadway signage and problematic intersections — Place appropriate signage along roadways to notify drivers where they need to go. Also, consider placing signs further down the road warning that there may be congestion due to an event. Lastly, be sure to identify any uncontrolled intersections nearby and place signs or a volunteer to help guide drivers.
  6. What to do in an emergency — If something does go wrong, who will be called? Who oversees managing the situation? Include contact info and a process for what to do in an emergency in your plan.

Also read: How to Create an Event Crowd Management Plan
(and Why It’s So Important)

Other considerations and the importance of insurance coverage

Once you’ve developed a plan, communicate relevant details with event attendees. Share traffic and parking information on the event’s website and social media channels so everyone is informed. If guests know what to expect, arriving at and leaving the event will go much smoother. 

Planning goes a long way, but unanticipated situations often come up. Be ready to make real-time decisions if things aren’t going according to plan. After the event, evaluate what went well and what didn’t. Take these learnings into your next event with an updated traffic management plan. 

Finally, protect yourself in case something goes wrong. With crowds and vehicles involved, it’s not uncommon for the best-laid plans to go awry. If the worst-case scenario does occur, you’ll want to be covered by a robust insurance policy. McGowan Allied Specialty Insurance has been partnering with entertainment and amusement businesses for decades. Reach out to be connected to an experienced agent to discuss how your event can benefit from comprehensive insurance coverage.

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